- Don't be trendy.
- Don't use too many fonts.
- Choose different typefaces that work together.
- Don't forget about serifs.
- Be consistent.
- Create a hierarchy.
- Legibility is important across all devices, sizes, and experiences.
- Don't crowd the typography.
- Create equal 'Perceived' space between letters.
- Less is more.
Friday, April 24, 2015
Day 86 - Ten Typography Tips
Labels:
content,
content strategy,
design,
fonts,
graphic design,
kerning,
text,
type,
typography,
visual design
Day 85 - White Space
Five ways white space affects the user experience:
- White space makes your content stand out.
- White space helps the user focus on what's critical.
- White space simplifies your designs.
- White space makes your designs elegant.
- White space allows for scannability.
Labels:
composition,
content,
grids,
layout,
negative space,
readability,
visual design,
white space
Tuesday, April 21, 2015
Day 84 - Five Copywriting Tips
- When you're editing copy read it out loud.
- Make links clear and relevant. Make sure your links make it absolutely clear what will happen on click.
- Do more research. The best copywriters are determined researchers.
- Make it scannable and visually appealing. People scan pages quickly so get to the point.
- Refine your headline. People read headlines more than they do body copy. If the headline draws them in they might read further.
Labels:
content strategy,
copywriting,
editing,
text,
writing
Sunday, April 19, 2015
Day 83 - Iteration
Perform iterative design. It's rare to get things right the first time. Create multiple interaction designs, get feedback, and try different things. Repeating, changing, and simplifying your designs can help you hone in on the problem you're trying to solve.
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