Day 84 - Five Copywriting Tips

1. When you're editing copy read it out loud.
2. Make links clear and relevant.  Make sure your links make it absolutely clear what will happen on click.
3. Do more research. The best copywriters are determined researchers.
4. Make it scannable and visually appealing. People scan pages quickly so get to the point.
5. Refine your headline.  People read headlines more than they do body copy.  If the headline draws them in they might read further.

Day 71 - Tip Toolbox - AIDA Formula for Content Marketing

If you create copy and content you should know this classic formula that's been used by advertisers and marketers for decades.  This framework is used for all media whether it's advertising, emails, websites, radio, etc.

see AIDA

1. Attention: Get their attention.
2. Interest: Keep them interested with interesting facts.
3. Desire: Make them really want to buy it.
4. Action: Get them to take the action you want.

Add the AIDA formula to your toolbox!