Day 86 - Ten Typography Tips

1. Don't be trendy.
2. Don't use too many fonts.
3. Choose different typefaces that work together.
4. Don't forget about serifs.
5. Be consistent.
6. Create a hierarchy.
7. Legibility is important across all devices, sizes, and experiences.
8. Don't crowd the typography.
9. Create equal 'Perceived' space between letters.
10. Less is more.

Day 84 - Five Copywriting Tips

1. When you're editing copy read it out loud.
2. Make links clear and relevant.  Make sure your links make it absolutely clear what will happen on click.
3. Do more research. The best copywriters are determined researchers.
4. Make it scannable and visually appealing. People scan pages quickly so get to the point.
5. Refine your headline.  People read headlines more than they do body copy.  If the headline draws them in they might read further.