Day 17 - Users Don't Like ...

1. Nobody wants to work.  Make tasks easy with the least amount of work possible.
2. People don't initially read web pages and screens they scan them. Less is more.  Don't clutter your screen real estate and make the content easy to scan. It only take a couple seconds for a user to hit the back button so get their attention quick.
3. People don't want to think too much. Simplify and automate. Automate repeatable tasks, combine similar tasks, and break complexity down into simpler, digestible chunks.
4. People love to share cool things they discover or create.  Your products and services should be social and shareable by default.
5. People get bored easily.  Keep them engaged and interested by getting them to that "Aha" moment quickly and show them the value.