Day 71 - Tip Toolbox - AIDA Formula for Content Marketing

If you create copy and content you should know this classic formula that's been used by advertisers and marketers for decades.  This framework is used for all media whether it's advertising, emails, websites, radio, etc.

see AIDA

1. Attention: Get their attention.
2. Interest: Keep them interested with interesting facts.
3. Desire: Make them really want to buy it.
4. Action: Get them to take the action you want.

Add the AIDA formula to your toolbox!