- Social and demographic attributes
- Needs, desires, motivations, goals
- Consumer habits and behaviors
- Expertise
- Cultural background
- Must do, must never
- Customer experience goals
Friday, October 24, 2014
Day 70 - 7 Persona Characteristics
A persona is a way to model, summarize, and communicate research about customers. The fictional character in a persona is depicted as a specific person but synthesized from observing many customers. Building a persona? It should have these 7 characteristics:
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