Day 93 - Storytelling Building Blocks

Yes, this is a blog about ux but story telling is a key part of human experience often using words and actions to tell a story. Stories are fundamental to meaning, memory, and experience.
These are the building blocks to complex narratives:

1. Rags to riches (a story that follows a rise to happiness).
2. Tragedy.
3. Riches to rags (one that follows a fall in happiness).
4. Man in a hole (fall-rise).
5. Icarus (rise-fall).
6. Cinderella (rise-fall-rise).
7. Oedipus (fall-rise-fall).

Day 62 - The Who, What, and How of Your Users

Personas are WHO your customers are.
User Stories are WHAT they want.
User Flows are HOW they get it.

These three together help you identify the who, what, and how of your customers. They can help you and your team empathize with your users and build a better product.