Day 92 - User Experience Problem Solving

If you want to understand a product's vision, you need to understand what problem the product is solving for, who is the product's user, what is their context, and how you plan to improve the user's experience.

1. Frame the problem by understanding your user's needs, user's anxieties, and business goals.
2. Dig deep and explore many solutions before narrowing the focus of the solution.
3. Prioritize and create a specific plan of action with timelines that address the most important needs.

Day 62 - The Who, What, and How of Your Users

Personas are WHO your customers are.
User Stories are WHAT they want.
User Flows are HOW they get it.

These three together help you identify the who, what, and how of your customers. They can help you and your team empathize with your users and build a better product.

Day 7 - Improve Your Content Strategy

1)  Put yourself into your user's mindset and create your users personas.  Creating user-focused content that's based on your customer's personas will prevent you from making great content that doesn't resonate with your users.

2)  Ask these questions about your content:

• Will it answer all their questions on the topic?
• Will any of the content frustrate your users?
• What do I expect my users to get out of this content?
• What will the call to action be as a result of this content?

3)  People quickly scan and make snap judgements.  Don't clutter.

4)  Content is not only text. It's also video, imagery, social interactions, and the metadata that underlies it all.

5)  Your content should be valuable, useful, desirable, accessible, credible, findable, and usable.