In user-centered design, personas are the fictional characters you create that represent the types of people that will use your product. They're fictional examples of a target user and their goals. Personas are captured in a written summary that includes behavior patterns, goals, skills, attitudes, and environment as well as a few personal fictional details to give the persona a realistic character.
The persona of each character should include the following 8 elements.
- Name and title.
- Basics. As an example, Bob is a 29 year old male living in Boston. He likes old architecture and machinery and is an early adopter of [your product].
- Professional and personal background.
- Quote.
- Technical background.
- Favorite apps or websites (1-3).
- Goals.
- I need/I want statements.
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