Monday, May 19, 2014

Day 8 - Creating a Persona Checklist

In user-centered design, personas are the fictional characters you create that represent the types of people that will use your product. They're fictional examples of a target user and their goals. Personas are captured in a written summary that includes behavior patterns, goals, skills, attitudes, and environment as well as a few personal fictional details to give the persona a realistic character.

The persona of each character should include the following 8 elements.
  1. Name and title.
  2. Basics.  As an example, Bob is a 29 year old male living in Boston.  He likes old architecture and machinery and is an early adopter of [your product].
  3. Professional and personal background.
  4. Quote.
  5. Technical background.
  6. Favorite apps or websites (1-3).
  7. Goals.
  8. I need/I want statements.

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