Day 64 - 10 Call to Action Tips

A "call to action" (CTA) is an instruction to the user that prompts an immediate response such as "Sign Up Now" or "Create an Account".

1. The human mind expects the call to action. It's part of the logical progression of a landing page.
2. Design your page in a logical flow that creates anticipation for your call to action.
3. Make your call to action obvious.
4. Avoid overkill to action.
5. The call to action should be simple. Make it concise and compelling.
6. Clearly offer value to the user for taking action.
7. Tantalize with curiosity (but again, see number 6 above and always offer value).
8. Have your call to action reinforce a psychological sense for reward.
9. Use color to emphasize your call to action.
10. Have one main call to action per task.