Day 64 - 10 Call to Action Tips

A "call to action" (CTA) is an instruction to the user that prompts an immediate response such as "Sign Up Now" or "Create an Account".

1. The human mind expects the call to action. It's part of the logical progression of a landing page.
2. Design your page in a logical flow that creates anticipation for your call to action.
3. Make your call to action obvious.
4. Avoid overkill to action.
5. The call to action should be simple. Make it concise and compelling.
6. Clearly offer value to the user for taking action.
7. Tantalize with curiosity (but again, see number 6 above and always offer value).
8. Have your call to action reinforce a psychological sense for reward.
9. Use color to emphasize your call to action.
10. Have one main call to action per task.

Day 47 - User Behavior - Fogg's Behavior Model

BJ Fogg's Behavior Model illustrates how three ingredients must simultaneously come together in order for a user's behavior to occur.

1. Motivation - Pleasure/pain, hope/fear, social acceptance/rejection.
2. Ability - How proficient is the user in doing something. Is it easy to do, hard to do? These elements affect ability:  time, money, physical effort, brain cycles, social deviance, non-routine.
3. Trigger - Triggers are a call to action that tell people to do it now.