Day 53 - Maslow's Heirarchy - Designing for Motivation

Maslow's heirarchy of needs is a theory in psychology about human motivations.

The motivations are often portrayed with the most fundamental needs at the bottom of a pyramid and the self-actualization needs at the top.

Psychological needs -  basic human needs like breathing, food, water, sex, excretion..

Safety needs - personal security, safety, health, order, shelter..

Love and belonging - social interactions, relationships, friends, family, community..

Esteem - recognition, status, prestige..

Self-actualization - peace, knowledge, self-fulfillment, personal growth..

As an exercise, think of any product or service and where you would place it on the pyramid diagram.
Here's a small list to get you started.
Health and fitness apps, blood pressure apps, games, the iPhone, Google Docs, wikipedia, a Prius, a Tesla, Chase Bank, Geico auto insurance, AirBnb, Match.com, Bayer aspirin, cotton candy...

Day 47 - User Behavior - Fogg's Behavior Model

BJ Fogg's Behavior Model illustrates how three ingredients must simultaneously come together in order for a user's behavior to occur.

1. Motivation - Pleasure/pain, hope/fear, social acceptance/rejection.
2. Ability - How proficient is the user in doing something. Is it easy to do, hard to do? These elements affect ability:  time, money, physical effort, brain cycles, social deviance, non-routine.
3. Trigger - Triggers are a call to action that tell people to do it now.