Day 61 - 10 Content Strategy Tips of the Day

1. Put yourself in the user's shoes and always keep them top of mind.
2. Speak in the customer's voice and language.
3. Don't use jargon your customers won't understand.
4. Segment your audiences for targeted messaging.
5. Focus on helping people.
6. Look for examples of effective microcopy. Microcopy is instructional text such as field labels, button names, error messaging, and confirmations.
7. Plan a content audit.
8. Use metadata for SEO, taxonomy, and accessibility.
9. Have calls to action.
10. Be goal oriented in your copy.

Day 7 - Improve Your Content Strategy

1)  Put yourself into your user's mindset and create your users personas.  Creating user-focused content that's based on your customer's personas will prevent you from making great content that doesn't resonate with your users.

2)  Ask these questions about your content:

• Will it answer all their questions on the topic?
• Will any of the content frustrate your users?
• What do I expect my users to get out of this content?
• What will the call to action be as a result of this content?

3)  People quickly scan and make snap judgements.  Don't clutter.

4)  Content is not only text. It's also video, imagery, social interactions, and the metadata that underlies it all.

5)  Your content should be valuable, useful, desirable, accessible, credible, findable, and usable.