Day 70 - 7 Persona Characteristics

A persona is a way to model, summarize, and communicate research about customers.  The fictional character in a persona is depicted as a specific person but synthesized from observing many customers. Building a persona?  It should have these 7 characteristics:

• Social and demographic attributes
• Needs, desires, motivations, goals
• Consumer habits and behaviors
• Expertise
• Cultural background
• Must do, must never
• Customer experience goals

Day 53 - Maslow's Heirarchy - Designing for Motivation

Maslow's heirarchy of needs is a theory in psychology about human motivations.

The motivations are often portrayed with the most fundamental needs at the bottom of a pyramid and the self-actualization needs at the top.

Psychological needs -  basic human needs like breathing, food, water, sex, excretion..

Safety needs - personal security, safety, health, order, shelter..

Love and belonging - social interactions, relationships, friends, family, community..

Esteem - recognition, status, prestige..

Self-actualization - peace, knowledge, self-fulfillment, personal growth..

As an exercise, think of any product or service and where you would place it on the pyramid diagram.
Here's a small list to get you started.
Health and fitness apps, blood pressure apps, games, the iPhone, Google Docs, wikipedia, a Prius, a Tesla, Chase Bank, Geico auto insurance, AirBnb, Match.com, Bayer aspirin, cotton candy...