Day 70 - 7 Persona Characteristics

A persona is a way to model, summarize, and communicate research about customers.  The fictional character in a persona is depicted as a specific person but synthesized from observing many customers. Building a persona?  It should have these 7 characteristics:

• Social and demographic attributes
• Needs, desires, motivations, goals
• Consumer habits and behaviors
• Expertise
• Cultural background
• Must do, must never
• Customer experience goals

Day 57 - Quick Tip - User Goals

When creating a user experience, you always need to strike a balance between the business objectives and the customer's goals.

Apply this easy trick to remember what the user goal is:

The User is a ________ (blank)

Who Wants to _______ (blank)

E.g.  If you were talking about a fast food business you might say "The User is an Office Worker who wants a fast, cheap meal".

'The user is a _( blank )_ who wants to _( blank )_ is a powerful tool to help you prioritize what's important in your project.

Day 4 - Business Objectives vs. User Goals - Align Them.

Understand the high level project goals then find the right balance between user goals and business objectives.  Create goals for each section or page.  Align the specific goals so that the business prospers when the user reaches their goal.  Both the business and the user must reach their goals in order for the design to be considered successful.
When testing your designs ask yourself, "Did I get the right balance?".

Generally speaking:

 Client Goal =  Make Money 

 User Goal  =   Make Life Easier or Better