Day 57 - Quick Tip - User Goals

When creating a user experience, you always need to strike a balance between the business objectives and the customer's goals.

Apply this easy trick to remember what the user goal is:

The User is a ________ (blank)

Who Wants to _______ (blank)

E.g.  If you were talking about a fast food business you might say "The User is an Office Worker who wants a fast, cheap meal".

'The user is a _( blank )_ who wants to _( blank )_ is a powerful tool to help you prioritize what's important in your project.

Day 54 - Tip - Productivity and Goals

When building a business or product, don't start with tactics.  Want to be productive? Start with the end goal in mind and work your way backwards into tiny digestible steps on how you're going to get to the goal post.

1. Goals
2. Strategy
3. Tactics
4. Tools

Day 25 - Tracking UX Metrics

What is a performance metric?  Metrics measure a project or product's performance. They are the data, numbers, and goals used to track the health and success of a project.

Measuring user experience success:

1. Track the metrics related to your top goals.
2. Determine what's most important to track and keep the number of metrics very small, probably one metric. For example, are you focused on retention or growth? How much will improvement in user experience help? 
3. Engagement. Track things like how often customers use the service, upload photos, tag content, search with your product, interact with the features, sharing, etc.
4. Track happiness. Create user surveys to examine what people think.
5. Consistently measure and check user comments, feedback, ratings, and reviews to see where your users' pain points are so you can address them.
6. Task success. Are users completing tasks, abandoning workflows or getting errors.
7. Time. How much time do people spend using your service.
8. Compare conversion rates or sales before and after the updates to the user experience using metrics such as average revenue per user (ARPU).
9. ROI (return on investment) is always calculated in terms of increase or decrease of some key variable such as increased sales, customer loyalty, lower attrition, increased engagement, decreased support costs, etc.

What measurements do you use to track user experience for your product or service? Share your suggestions for tracking ux metrics.

Day 4 - Business Objectives vs. User Goals - Align Them.

Understand the high level project goals then find the right balance between user goals and business objectives.  Create goals for each section or page.  Align the specific goals so that the business prospers when the user reaches their goal.  Both the business and the user must reach their goals in order for the design to be considered successful.
When testing your designs ask yourself, "Did I get the right balance?".

Generally speaking:

 Client Goal =  Make Money 

 User Goal  =   Make Life Easier or Better