Day 25 - Tracking UX Metrics

What is a performance metric?  Metrics measure a project or product's performance. They are the data, numbers, and goals used to track the health and success of a project.

Measuring user experience success:

1. Track the metrics related to your top goals.
2. Determine what's most important to track and keep the number of metrics very small, probably one metric. For example, are you focused on retention or growth? How much will improvement in user experience help? 
3. Engagement. Track things like how often customers use the service, upload photos, tag content, search with your product, interact with the features, sharing, etc.
4. Track happiness. Create user surveys to examine what people think.
5. Consistently measure and check user comments, feedback, ratings, and reviews to see where your users' pain points are so you can address them.
6. Task success. Are users completing tasks, abandoning workflows or getting errors.
7. Time. How much time do people spend using your service.
8. Compare conversion rates or sales before and after the updates to the user experience using metrics such as average revenue per user (ARPU).
9. ROI (return on investment) is always calculated in terms of increase or decrease of some key variable such as increased sales, customer loyalty, lower attrition, increased engagement, decreased support costs, etc.

What measurements do you use to track user experience for your product or service? Share your suggestions for tracking ux metrics.