Day 57 - Quick Tip - User Goals

When creating a user experience, you always need to strike a balance between the business objectives and the customer's goals.

Apply this easy trick to remember what the user goal is:

The User is a ________ (blank)

Who Wants to _______ (blank)

E.g.  If you were talking about a fast food business you might say "The User is an Office Worker who wants a fast, cheap meal".

'The user is a _( blank )_ who wants to _( blank )_ is a powerful tool to help you prioritize what's important in your project.