Day 4 - Business Objectives vs. User Goals - Align Them.

Understand the high level project goals then find the right balance between user goals and business objectives.  Create goals for each section or page.  Align the specific goals so that the business prospers when the user reaches their goal.  Both the business and the user must reach their goals in order for the design to be considered successful.
When testing your designs ask yourself, "Did I get the right balance?".

Generally speaking:

 Client Goal =  Make Money 

 User Goal  =   Make Life Easier or Better