Day 61 - 10 Content Strategy Tips of the Day

1. Put yourself in the user's shoes and always keep them top of mind.
2. Speak in the customer's voice and language.
3. Don't use jargon your customers won't understand.
4. Segment your audiences for targeted messaging.
5. Focus on helping people.
6. Look for examples of effective microcopy. Microcopy is instructional text such as field labels, button names, error messaging, and confirmations.
7. Plan a content audit.
8. Use metadata for SEO, taxonomy, and accessibility.
9. Have calls to action.
10. Be goal oriented in your copy.