The motivations are often portrayed with the most fundamental needs at the bottom of a pyramid and the self-actualization needs at the top.
Psychological needs - basic human needs like breathing, food, water, sex, excretion..
Safety needs - personal security, safety, health, order, shelter..
Love and belonging - social interactions, relationships, friends, family, community..
Esteem - recognition, status, prestige..
Self-actualization - peace, knowledge, self-fulfillment, personal growth..
As an exercise, think of any product or service and where you would place it on the pyramid diagram.
Here's a small list to get you started.
Health and fitness apps, blood pressure apps, games, the iPhone, Google Docs, wikipedia, a Prius, a Tesla, Chase Bank, Geico auto insurance, AirBnb, Match.com, Bayer aspirin, cotton candy...
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