Day 43 - When We Sell UX

As User Experience practitioners we need to be able to sell UX. When we sell UX we need to:

1. Figure out what is most valuable to our users.
2. Show the value of UX by speaking the language of our users. Don't use technical industry jargon that people might not understand.
3. Show empathy for the team you are selling to. They are your customers too, not just the users.
4. Teach your customer (the client hiring/paying you for UX) to want to desire what you know will help them.
5. Figure out what is valuable to them (the client).
6. Explain the value of your UX work to them in terms of "less rework, time saved, more revenue, customer satisfaction".
7. Don't just speak in terms of deliverables. Speak in terms of meaning and strategy - challenges, problems to solve for, aspirations, activities.

What methods do you use to sell UX?