USING A VENDOR:
- Can save you time
- Be expensive
- Give you less control
- Leverage usability testing skills they may be better at
- Access to user and client relationships you don't have
- Provide blind testing
THE DO IT YOURSELF (DIY) APPROACH:
- More of your time
- Cheap
- More control
- You own the relationships
- Can be blind
- Learn about your users by doing your own recruiting
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