Day 51 - Dark Patterns - "Sneak into Basket"

Not all design is good design.  Some websites and apps are downright deceitful the way the try to trick their users. Learn to recognize dark patterns but don't use them.

One dark pattern is called the "Sneak into basket" technique.
The sneak into basket approach is used in eCommerce when a user attempts to buy a specific item. Somewhere in the customer's purchasing workflow the site sneaks an additional item into their basket often through the use of an opt out button or check mark on the previous page or below the fold.

Some dark patterns such as "sneak into basket" are now even illegal in the UK.

When up-selling or cross-selling additional products, services, or features to your users, be open about it.